❤️️ “COMPLETE” WET FOOD

All Thrive wet foods are “complete”. While most dry pet food is complete, the vast majority of wet foods are not, so will instead be labelled as ‘complementary’. All Thrive wet foods are complete, so you can be sure that you are giving your pet a nutritionally balanced diet.

❤️️ HUMAN QUALITY INGREDIENTS

We use human-quality ingredients – not the dodgy bits! For example, our Chicken and Shrimp treats are just that: whole peeled shrimp and chicken breast. These are the same ingredients that go into salads, soups and sandwiches that you’ve probably eaten yourself. The tuna in our Tuna treats is caught by pole and line and only responsibly fished tuna is used in our Thrive Complete wet food. Every recipe is developed with our panel of specialist nutritional experts.

❤️️ ADDED TAURINE FOR FELINE HEALTH

Taurine is an essential amino acid and a key dietary requirement for feline health – a lack of it can lead to blindness, tooth decay and heart conditions. Since cats cannot produce taurine, it has to be present in the foods they eat.  Although most meat, shellfish and coldwater fish contains significant amounts of taurine, we top it up after processing to ensure your cat has the correct daily intake.

❤️️ NO ADDED FILLERS OR ARTIFICIAL GELLING AGENTS

Thrive doesn’t use added fillers or artificial gelling agents which ‘bind’ water and make the products appear to be less wet. This often leads to renal failure in cats.

❤️️ FREE FROM CEREAL & GRAINS

All Thrive cat food – including our dry food – is free from cereals and grains. Where necessary, we’ll use small quantities of simple carbohydrates like potato and sweet potato that are a bit easier to digest and hypoallergenic too.

❤️️ ETHICAL STANDARDS: TESTING & COMPLIANCE

We do not believe in testing our products on caged animals and do not carry out invasive testing as our pet foods contain only pure ingredients.  All new Thrive foods are tasted by the human owners of Thrive first, and only then do we offer them to our pets and our friends’ pets to see if they like them. We can see no value in testing pet food products on animals that are not kept in a loving environment purely and simply as pets. For your peace of mind, our pet foods are also tested by a number of independent outside labs and authorities to ensure they meet recommended nutritional guidelines.

Our fish products are derived from sustainable sources. We have also been awarded ethical accreditation by the ‘Ethical Company Organization’.